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The first chapter of The Serving Salesperson drops you into the moment everything changes for Paul Rhodes — a top performer who just lost the biggest sale of his career, and has no idea why.
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ABOUT THE EXCERPT
Most sales books start with principles. This one starts with a gut punch.
Paul Rhodes is confident, quota-crushing, and convinced he's the best salesperson his company has ever seen. Then his boss cancels his biggest deal — and hands him a laminated card that changes everything.
What follows is both a story and a proven framework, built on more than 300 interviews with real B2B buyers. If you've ever wondered whether there's a better way to approach the customer relationship, this excerpt is where that answer begins.
What’s Inside
The moment Paul's "winning" approach completely falls apart
An introduction to the Seven Pillars of a Serving Salesperson
Pillar One in action — Set Serving as Your True North
“Becoming a Serving Salesperson is a journey, not a destination. This is where the road begins.”
Launching June 16, 2026
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